TraffiCO2 - Social network for communities’ urban mobility
Overview
Background & policy context:
In a time when resources are scarce, facing the problem of the traffic in a city like Palermo is an ambitious purpose, but for the criticality of its context it represents a perfect lab to prototype innovative and low cost solutions. If changing the urban fabric is a long and expensive process that surely could degrade the environmental heritage of the city, then we have to try changing the citizens.
TrafficO2 is an action-research study that tries to pursue the objective to improve traffic conditions without using any top-down policies but, through a social network, fostering directly the citizens toward more green behaviour in a one-to-one dialogue. The aim of the game is to build a strong and values driven self-organized community, able to change the actual urban condition without any command and control policies or any structural transformation.
Objectives:
The goal of trafficO2 is to reduce traffic and pollution caused by the use of private cars by facilitating the interaction between pre-defined categories of users, companies, and potential sponsors in order to arrive to an agreement that is fair to all of them: an agreement providing for a reward in exchange for sustainable modes of circulation.
Methodology:
The idea is to combine in a serious game two of the complementary actors involved in the urban traffic scene: the community of workers and the local retail businesses. All of the local businesses that subscribe to the platform as sponsors become stations of a new type of mobility system that fosters travel by walking, biking, public transportation, car pooling and car sharing.
For every respectful behaviour towards the environment, the citizen earns a certain amount of points, with whom he can rise the ranking of his community and win the prizes offered by the sponsors.
Share this page