Holiday resorts can implement successful solutions to ever increasing transport problems by thorough planning of action and by seeking co-operation with the public. Many holiday resorts have been developing public transport concepts in order to prevent tourism being destroyed by individual motorised traffic. However, such measures will only have the desired effect if they are thoroughly planned and implemented in cooperation with all parties involved. A well-balanced combination of traffic calming and regulating measures is a prerequisite for successful implementation. More often than not, detailed concepts fail because of lacking acceptance. Widespread scepticism can only be overcome if the general public, as well as business, is involved right from the start. The case study of Gstaad demonstrates that all parties can ultimately view such measures as being beneficial. The research report illustrates this by means of eight case studies from the Alpine region. It analyses acceptance problems together with the effect of traffic direction systems at holiday resorts, and examines key actions for successful implementation of transport concepts, together with practical recommendations.