The ÖBU has in the spring of 2001 - in response to the rejection of the environmental tax by the fall of 2000 - together with member companies and various federal agencies established a platform that promotes proactive climate protection measures for companies: the Carbon Creative Partnerships (CCP). The CCP sparked a variety of pleasurable, creative, voluntary-based projects that reduce CO2 emissions.

The response to a call to the ÖBU among the member companies to get involved in a CCP project was pleasingly positive. Eleven project proposals from seven companies were assessed. Chosen Creative Carbon Partners were: BAER, Greenergy, Green plant, Hunziker, Knecht & Müller, Migros, Mobility, Switzerland Petroleum Association, SILVACONSULT, Swiss Re and the Federal Office for Spatial Development, Energy, Environment, Forests and Landscape and the State Secretariat for Economic Affairs.