MOST - Mobility Management Strategies for the Next Decades
Overview
Background & policy context:
The MOST project aimed at consolidating the know-how developed in previous national and EU-projects like MOMENTUM, MOSAIC and INPHORMM, and developed a Mobility Management methodology.
Transport-related problems rank high on the list of concerns for European cities and regions and the way travel is organised needs to be improved, at the individual and regional level.
Traditional solutions, such as infrastructure improvements and regulations, are not enough to cope with these problems: an integrated approach, that makes use of existing infrastructures, is needed.
Mobility Management can therefore be seen as a complementary, cost-effective approach to help raise the quality of mobility-related services. It is an innovative demand-oriented approach that establishes new partnerships to provide quality mobility services.
This leads to improved accessibility and a change in attitudes towards sustainable mobility, by linking Mobility Management and general transport policy.
Objectives:
MOST aimed to further develop and to spread the concept of Mobility Management in several ways:
- Analysing existing Mobility Management strategies, especially their impacts,
- Developing innovative Mobility Management strategies
- Initiating Mobility Management in regions of Europe where it is not so well established,
- Developing and applying a European monitoring and evaluation strategy that enabled comparisons between all MOST research and demonstration sites in order to draw general conclusions
- Analysing framework conditions for Mobility Management and, on this basis, formulating policy and implementation strategies and scenarios,
- Producing a framework and recommendations for the design and implementation of future Mobility Management applications,
- Spreading the concept of Mobility Management through sophisticated dissemination, training and exploitation strategies, and by using synergies with the European ECOMM and EPOMM initiatives.
Methodology:
The methodological approach was twofold:
1. Collecting of impact assessment data in order to assess changes in mobility awareness and behaviour.
A Monitoring and Evaluation Toolkit, the MOST MET, was developed to ensure comparability of results and to guide the demonstration sites with their monitoring and evaluation strategies. The impact assessment was undertaken monitoring five distinct categories of impacts:
- changes with respect to knowledge of implemented Mobility Management services and instruments,
- changes with respect to usage of these services and instruments,
- changes with respect to acceptance and satisfaction with the implemented services and instruments,
- changes with respect to the mobility behaviour of individuals,
- changes on a broader systems level (e.g. reduction of congestion, environmental impacts).
2. Investigation of the Mobility Management implementation process.
The implementation process was investigated by using an adapted total quality management tool that was developed by MOST. This helped to achieve an understanding of barriers and supportive factors for Mobility Management and helped to better interpret the results of the impact assessment. The tool served to investigate leadership and project coordination, project design and strategy, human resources management, partnerships and financial resources, processes and implementation.
This methodology was broken down into 4 work-packages:
- Definition of the conceptual framework
- Policy and implementation framework
- Monitoring and evaluation
- Dissemination, training.
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