The OPTIMISM partners will combine and utilise multidisciplinary skills, expertise, and on-going work in the fields of climate friendly transport, foresight, modelling, socio-economics, mobility behaviour, ITS and transport policy development.

OPTIMISM will base its operating principles in three main blocks of activities:

• Identifying the gaps and harmonisation of data in travel behaviour. This will lead to a unified set of data that will serve as reference material for future exploitation of existing studies and baseline information (or data);
• Definition of the demand and supply factors that shape the transportation system and mobility patterns. This will aim to give an outlook on future development(s) by modelling and scenario simulation and;
• Defining the potential de-carbonisation of the passenger transport system and ensuring the sustainability of the system. The potential and co-benefits of best practice(s)/solutions will be based upon an analysis of ICT and co-modality options with an impact assessment of the research results.

A network with Pan-European and beyond coverage, has been appointed to lead the dissemination relevant tasks in order to ensure the widespread dissemination of results but also to allow access to various information sources relating to national surveys.