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Optimising Passenger Transport Information to Materialize Insights for Sustainable Mobility

European Union
Complete with results
Geo-spatial type
Total project cost
€1 528 959
EU Contribution
€1 345 921
Project website
Project Acronym
STRIA Roadmaps
Smart mobility and services (SMO)
Transport mode
Multimodal icon
Transport policies
Deployment planning/Financing/Market roll-out
Transport sectors
Passenger transport


Call for proposal
Link to CORDIS
Background & Policy context

The main scope of the project is to provide a scientifically documented insight of the transport system and people's travel choices via the study of social behaviour, mobility patterns and business models. This will also allow to define future changes in the passenger's travel system that would lead to more sustainable method/mode(s) of travelling.


OPTIMISM's main goal is the creation and development of different sets of strategies and methodologies for optimising passenger transport systems based on co-modality ICT solutions. OPTIMISM also takes into consideration the passenger needs and the carbon-neutral objective.


The OPTIMISM partners will combine and utilise multidisciplinary skills, expertise, and on-going work in the fields of climate friendly transport, foresight, modelling, socio-economics, mobility behaviour, ITS and transport policy development.

OPTIMISM will base its operating principles in three main blocks of activities:

  • Identifying the gaps and harmonisation of data in travel behaviour. This will lead to a unified set of data that will serve as reference material for future exploitation of existing studies and baseline information (or data);
  • Definition of the demand and supply factors that shape the transportation system and mobility patterns. This will aim to give an outlook on future development(s) by modelling and scenario simulation and;
  • Defining the potential de-carbonisation of the passenger transport system and ensuring the sustainability of the system. The potential and co-benefits of best practice(s)/solutions will be based upon an analysis of ICT and co-modality options with an impact assessment of the research results.

A network with Pan-European and beyond coverage, has been appointed to lead the dissemination relevant tasks in order to ensure the widespread dissemination of results but also to allow access to various information sources relating to national surveys.


Parent Programmes
Institution Type
Public institution
Institution Name
The European Commission
Type of funding
Public (EU)
Specific funding programme


Transport research helps optimise travel

A better grasp of transport data and passenger behaviour has helped shape the vision of a more optimised travel sector for the future.

Passenger transport is expected to rise as the world's population grows, overwhelming existing transport infrastructures. Researchers and policymakers are looking at new ways to streamline passenger transport in order to pre-empt potential issues and render transport more sustainable. This was the aim of the EU-funded project 'Optimising passenger transport information to materialize insights for sustainable mobility' ( (OPTIMISM)) .

Working on new strategies to overcome this challenge, the project team focused on high-tech solutions based on combined modes of public transport, namely co-modality. It studied passenger needs, mobility patterns, social behaviour and business models to define more sustainable, carbon-neutral solutions.

The project led to an in-depth analysis of national travel statistics in Europe and recommendations to harmonise travel behaviour analysis. The team also articulated probable megatrends shaping transport and mobility, as well as simulating mobility behaviour in the future. Topics such as technology needs and decarbonisation were also examined. Importantly, the project articulated a framework to evaluate co-modality and information and communication technology options within the context of the EU's Seventh Framework Programme (FP7). It defined strategies to integrate and improve passenger transport systems, in addition to publishing a report on the impact of best practices related to mobility patters.

Finally, OPTIMISM produced recommendations on the principles of sustainable mobility that would support stakeholders in achieving better transport models.

All these valuable results were disseminated through conferences, publications, workshops and the project website, including a final conference held in Brussels, Belgium.

Studying the travel choices and behaviour of European citizens is bound to help policymakers and authorities create a more sustainable transport sector. This in turn will help usher in cleaner, safer and more efficient travel in the future.


Lead Organisation
Coventry University
Priory Street, Coventry, CV1 5FB, United Kingdom
EU Contribution
€193 149
Partner Organisations
Transport & Mobility Leuven Nv
Diestsesteenweg, 3010 Kessel Lo, Belgium
Organisation website
EU Contribution
€139 198
Signosis Sprl
Avenue Louise 367, 1050 Bruxelles, Belgium
EU Contribution
€159 051
Deutsches Zentrum Fr Luft Und Raumfahrt E.v
Linder Hoehe, 51147 KOELN, Germany
Organisation website
EU Contribution
€122 831
Forum Des Laboratoires Nationaux Europeens De Recherche Routiere
Boulevard de la Woluwe 42, 1200 Brussels, Belgium
Organisation website
EU Contribution
€151 737
Ce - Onderzoek, Advies Enconsultancy Voor Duurzaamheid Bv
Oude Delft 180, 2611 HH Delft, Netherlands
EU Contribution
€134 606
Zurcher Hochschule Fur Angewandte Wissenschaften
Gertrudstrasse 15, 8401 Winterthur, Switzerland
EU Contribution
€156 656
Universita Degli Studi Di Roma "la Sapienza"
Piazzale Aldo Moro 5, 00185 ROMA, Italy
Organisation website
EU Contribution
€139 000
European Commission - Joint Research Centre (Brussels)
Rue de la Loi 200, 1049 BRUXELLES, Belgium
Organisation website
EU Contribution
€149 693


Technology Theme
Sustainable urban mobility plans
Tools to support multimodality
Development phase
Demonstration/prototyping/Pilot Production

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