SCVP - Smartest Cars Video Project
Overview
Background & policy context:
The project was in response to the need for video documentaries in the i2010 Intelligent Car Initiative. The project directly addressed the ICT Work Programme Challenge 6: ICT for Mobility, Environmental Sustainability and Energy Efficiency in terms of the goals of achieving a 50% reduction in road fatalities by 2010 and strengthening the competitiveness and technological leadership of Europe's automotive and supplier industries on the world market.
Objectives:
The Smartest Cars Video Project set out to produce a high quality video documentary to raise public awareness of eSafety systems via mass media broadcasting.
Smartest Cars is engaging, entertaining, and educational for the everyday TV viewer. It was intended to be shown on the major television channels throughout Europe. The project budget supported 180 minutes of video content, organised into several episodes.
Methodology:
The documentary was based on consultation with the vehicle industry. The industry was workd with to film the latest (non-proprietary) smart-car technology in action, as well as interview industry professionals. The experiences and perceptions of end users played a major role. The documentary avoided favouritism towards any particular company as well as the promotion of any particular product. A specific project task focused on making arrangements with major broadcasters in Europe for airing the video programme. Smartest Cars was also shown to selected live audiences. A companion website with more information and extended video clips available for on-line viewing has been created. The project also liased with relevant eSafety Forums and ICT for Mobility projects.
The project coordinator H3B Media is the production company for Smartest Cars. The H3B team includes experts in ITS media, intelligent vehicles, and documentary film making. Administrative support was provided by Irion Management Consulting. Specific video production services were acquired via subcontracting.
Share this page