PRESS4TRANSPORT - Virtual Press Office to improve EU Sustainable Surface Transport research media visibility at national and regional level
Overview
Background & policy context:
The main idea of PRESS4TRANSPORT was to fill a gap of communication capabilities by the projects for a correct and truly visible dissemination of the results achieved. A group of professional journalists operated behind the Virtual Press Office and transformed the inputs received by the consortia on their communication needs into professional press releases. The definitive goal of PRESS4TRANSPORT was to help national and regional SST RTD project consortia communicate their research results through mainstream European media.
Objectives:
The aim of PRESS4TRANSPORT (Virtual Press Office to improve EU Sustainable Surface Transport research media visibility at national and regional level) was to promote sustainable surface transport research results at national and regional level by employing an innovative dissemination methodology with a new powerful tool capable of enhancing and maximising the media visibility of the SST results and products achieved and the research carried out.
Methodology:
PRESS4TRANSPORT collected, structured and most importantly made key national and regional RTD results via a user-friendly, low-maintenance online platform accessible and visible. This served as both a complementary tool to the Transport Knowledge Research Centre (TKRC, now TRIP) and a unique added-value VPO service to strengthen the use of already available and upcoming research results for promotion towards a wider audience. The initial target of transport research projects to be disseminated was defined as: Sustainable surface transport mobility, Freight transport (road and rail), Maritime/Waterborne transport.
The process was as follows:
- A project co-ordinator or another representative of a national or regional SUSTAINABLE SURFACE TRANSPORT project registers with the PRESS4TRANSPORT platform answering simple questions concerning its particular needs.
- Validation process. The PRESS4TRANSPORT journalist received the information and re-edited it in a professional press-release format which would automatically be submitted to the PRESS4TRANSPORT research to scientifically validate it. Your press release would benefit from a thorough technical review from our scientific partners POLOMOB, BUTE-DHRE and MDCE. Before the final stage, the user would have the possibility to check and validate the information that would be sent out, so ensuring a check on the entire communication process towards the media. Permission would always be asked first, before diffusing any information.
- Dissemination. After validation, the press release would be placed on a list to be sent to the media: it would then be archived and visible in the public section of the PRESS4TRANSPORT portal ready to be submitted to the selected target media.
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